Can Big Data Make You a Better Publisher?
What came first, the data or the publisher? How could a person publish without having at least some idea who was going to read or see it? Whatever the case, publishers published and the data started to...
View ArticleBig data in pop music
The next time you watch Lady Gaga on YouTube or tweet about One Direction, it’s likely someone will be using big-data analytics to process this information in an attempt to figure out what could be the...
View ArticleLondon Book Fair 2014: Should Publishers Even Care?
Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” This is especially understandable in that book publishing has...
View ArticleBig Data + Customization: A New Era for the Music Industry
Big data has turned the music industry on it’s head, changing the business model entirely. Just as eight tracks were to records and CDs to cassette tapes, online music streaming has completely changed...
View ArticleThis Is My Jam: screw big data – this is the data that matters
This Is My Jam has two years worth of selective and very significant data from its users, avoiding the ‘big music data’ problem of including random songs from shuffle. The Towpath Cafe, on the bank of...
View ArticleBig Data for Hollywood
Hollywood studios are slowly waking up to the tremendous opportunity for direct fan engagement and marketing gold mine that is consumer “big data.” Companies like Facebook and Google are merely...
View ArticleLeveraging Big Data To Improve TV Targeting Precision
Big data now represents the next step in improving television program selection and targeting precision. Merge, append, fuse and model are all terms that can bring increased precision for reaching high...
View ArticleNew Algorithm Turns the Emotion of Language into Music
The future of e-books, or any electronic text, may be soundtracked. A new experiment in automation is generating music in response to the emotion of words in literature. TransPose was created by Hannah...
View ArticleCan Big Data save newspapers from extinction?
For four years I had the job growing up that a lot of young men had—I was a “paperboy” for the local newspaper, in this case The Pittsburgh Press. This was back in the Stone Age, as my kids would call...
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Big data meets mobile: Simpler choices on smaller screens
As we begin our journey in 2015, here are a few thoughts on big data trends for mobile devices. In the age of more, we may soon see the twilight of search 15 years ago, the defining problem of the...
View ArticleOscar predictions: Comparing three mathematical models
Ben Zauzmer, a Harvard statistics whiz who has a 75 per cent success rate in predicting the winners of Oscar Awards every year, has correctly predicted 18 of 21 winners in 2015 Academy Awards with a...
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How do TV marketers use data to target individual households for their ads?
User-specific advertising has become commonplace in online display marketing. You know the drill: you visit a website and see an ad for an item you were recently researching online but didn’t end up...
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Data Analytics – Predicting the future for success in the fashion industry
The fashion industry sets styles and trends in apparels and accessories. It is a huge industry that is dynamic and is intrinsically subject to quick changes. For those who work in fashion retail,...
View ArticleData Analytics – Predicting the future for success in the fashion industry
The fashion industry sets styles and trends in apparels and accessories. It is a huge industry that is dynamic and is intrinsically subject to quick changes. For those who work in fashion retail,...
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Smart video marketers now use big data to beat the competition
It’s always special in the business world when two massive solutions collide. Huge brands are getting excited because they know video marketing and big data go so well together. It’s no surprise videos...
View ArticleHow data and streaming are transforming entertainment as we know it
In the Digital Age of multitudinous data and online streaming, entertainment is now delivered in a more unique way than it ever was before. Thanks to streaming sites like Netflix and Hulu, TV shows and...
View ArticleBig data and live video: A match made in heaven (or the cloud)?
Businesses are now fully onboard when it comes to understanding the value of big data. Once an abstract idea, it is now one of the hottest marketing technologies big businesses are investing in....
View ArticleAI & Big Data – TV channels create better content for their viewers
The TV industry is a constantly expanding and evolving world. With unforgettable classics like the Star Trek series in 1968. To the hilariously absurd mockumentary, The Office. To the dark and modern...
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Here is how Netflix uses data to drive success (Infographic)
With over 100 million subscribers, there is no doubt that Netflix is the daddy of the online streaming world. Netflix’s speedy rise to dominance has movie industry leaders taken aback – forcing them to...
View ArticleVideo analytics: Why organizations should crave for it?
Video analytics has become the need of an hour as the technology has progressed, offering various applications in terms of security, monitoring, and motion sensing. Along with offering a better view of...
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